American restaurant chain Steak ‘n Shake said its nine‑month burger‑to‑Bitcoin strategy has driven same‑store sales growth and a $15 million Bitcoin reserve.
Steak ‘n Shake said its same‑store sales have “risen dramatically” since it launched a burger‑to‑Bitcoin strategy in May 2025 that routes every Bitcoin payment into a corporate treasury reserve.
In a Monday post on X, the US fast-food chain said that it had successfully combined a “decentralized, cash-producing operating business with the transformative power of Bitcoin,” and thanked Bitcoiners for making it possible. The chain did not provide figures or define what it meant by “risen dramatically.”
Steak ‘n Shake began accepting Bitcoin at participating locations on May 16, 2025, in a phased rollout.
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